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41 best free marketing tools ways that marketers can achieve more using low-cost tools

Mar 16, 2023

Marketing tools that are effective save you money, time and can make your work more efficient, but here's a important thing to remember: finding them is never easy.

Test out new tools and see what they can do to improve your process is an incredibly heroic mission. It takes time, effort, and cold sales emails all the time. What do you get? It is possible to try out a variety of tools for free, but you'll rarely will you ever come across the top performers.

The good news is that we've come up with this collection of internet-based marketing tools that are free to pull you out of this conundrum. Here, you'll find tried-and-true tools that I've either personally utilized (and recommend) or genuine marketers use and swear by.

Bookmark this post so you can return to it at any time you'll need an overview of the tools available, from AI-powered writing hacks to time-savers as well as projects management software.

Marketing professionals, what are the productive and free tools in marketing you cannot do without?
This is a work I'm working on with an individual client.

-- Masooma | Content Writer (@inkandcopy) March 6, 2023

Then, jump to the category you want to:

Free CRM software

1. EngageBay

EngageBay is ideal for solo and small business marketing teams to track and manage sales transactions on the same platform. It offers an easy-to-use, drag-and drop interface as well as filters for separating contacts.

2. Zoho CRM

Zoho CRM is part of Zoho's suite of products, giving you the option to download 5,000 records at no cost, with the option to remove unread records from your leads, freeing some space on the freemium version.

 Paying option to think about when ready:

Freshsales CRM. It gives you artificial intelligence-based capabilities to generate leads, qualifie leads, and close deals.

Video makers

3. Create

Make edits to the video to add titles and elements to it. You can also use the aspect ratio feature to adjust the video's size in just a few minutes. Additionally, you can connect your account with platforms such as Facebook and Constant Contact to share the video content that you created directly through Create.

4. iMovie

iMovie remains an essential tool to create videos, particularly for beginners. This free video maker designed for Apple devices helps you create simple videos in the field. Begin from scratch, or seek assistance using the software's storyboards, or templates that are pre-made.

 Paying option to think about once you are ready

Create's premium plans to unlock advanced features such as the ability to add customized CTAs and end cards to your videos as well as accessing engagement metrics.

Social media tools

5. Buffer

The free Buffer program lets you control three social channels, letting you create and schedule 10 posts for each channel (such an efficient way to save time! ).

6. Social Remarks

Social Mentions monitors your brand mentions and hashtags on social networks, revealing the frequency and the tone of your audience discussing you, or using your own hashtag(s).

7. Hypefury

Hypefury is a specific Twitter scheduler -- great for marketers who want to make the most of this platform. You can plan not just tweets but as well Twitter threads by using this tool.

8. Sparktoro

Sparktoro is an online tool for research on audiences. Its free tools give you a score of Twitter users' real influence. They also help you analyze their social media followers and display what other marketing professionals are discussing about and tweeting about through Twitter.

 Option to pay once you are ready

Hootsuite   Hootsuitefor planning, scheduling analysis, and even the reporting of your social media content using one tool.

Writing and editing tools Writing and editing tools

9. Hemingway Editor

Hemingway Editor enhances the readability of your written work score. To do so, it emphasizes long sentences that are difficult to read as well as sentences that make use of passive voice.

10. Grammarly

Grammarly Freemium detects typos and examines your grammar.

11. SpeechTexter

SpeechTexter allows you to talk to the program so that it can type out your message -- ideal for days when you're just not in the mood or don't want to (God forbid) to type.

12. ChatGPT

ChatGPT aids in the process of brainstorming ideas, getting initial drafts of agendas for meetings, and much more.

 Option to pay when ready:

Writer to improve readability of content, grammar, and repurposing with your own brand's voice and standard of editorial.

Collaboration and brainstorming

13. Miro

Make use of Miro's free software to make three editable mind mapping and brainstorming boards (or choose from their collection of brainstorming templates).

14. Figma

Figma is a free collaborative tool that allows teams to prototype and collaborating on designs.

 Option to pay once you are ready

Twist for organized async team collaboration , which includes organized collaboration on files.

Content marketing tools

15. Coschedule headline analyzer

Headline Analyzer analyzes headlines to determine their SEO value and click-worthiness, helping create engagement-driving headlines.

16. Blog Topic Generator

Enter five words related to your niche or blog's theme, as well as the HubSpot Blog Topic Generator will give you an entire week's worth of topics to post about.

17. Content Idea Generator

Portent's Idea Generator is perfect for sparking concepts for writing content. Enter a keyword and the tool will present a fistful of fun suggestions which you can later make up your own.

18. PrimoStats

PrimoStats gives you original stats to add to your content without wasting time down in the rabbit hole of research. The free plan gives you access to 1,200 stats.

19. Yoast

Yoast is a no-cost WordPress plugin to optimize your content for SEO by evaluating its use of keywords as well as its the readability.

 Option to pay when ready:

GatherContent. It's a software for managing content which lets you control your entire content marketing -make templates briefs, style guidelines, briefs as well as a content workflow by an editor's calendar.

Management tools for freelancers

20. Toggl Hire

Toggl Hire allows you to evaluate freelancers' abilities prior to hiring them, by creating assessments for their skills.

21. Google Meet

Use Google Meet to make complimentary calls with freelancers in order to discuss your company's brand and content needs.

Content Harmony to create instructions for freelancers.

Tools for invoicing

22. Zoho invoice

Zoho Invoice lets you create free invoices.

23. Deel

Deel is a secured payments platform that allows hiring and paying global teams in 90 nations (in the no-cost plan).

 Option to pay once you are ready

Deel premium to automate invoicing and pay contractors across 150+ countries, and much more.

Design and graphic tools

24. Canva

Canva Canva is an extremely simple and user-friendly tool that lets you create blog or social media-related graphics in just a few the span of a few minutes. Use the templates available to start or begin from scratch when you've got a flair for designing.

25. Vengage

Venngage is yet another easy diy design tool that allows you to create five stunning free images, which include Infographics, presentations, report charts graphs, as well as printable.

Visme. Utilize it to create animated videos, as well as get access to your visual video's performance statistics.

Productivity tools

26. Otter.ai

Otter's basicplan, which is free transcribes 30-min long videos, webinars, and podcasts so you needn't do it all manually. You can transcribe 300 minutes per month and upload three audio or video documents.

27. Screen recorder

28. Pocket

Pocket lets you save content (videos, podcasts, and blog entries) to be read at a later time. You can also include tags on the content to make them easier to find and use the audio player to read the content written for you.

 Option to pay when ready:

Evernote for taking notes and organizing them, creating reminders and sharing them with colleagues.

Time-saving and free tools for saving time

29. Zapier

Zapier allows you to connect various applications, and then automates the process between them by using Zaps. The free plan lets you create 100 one-step zaps per month.

30. Waldo

Waldo is the free Chrome extension that speeds up your research. It offers an ad-free Google search experience; taking content out of ranking sections for easy skimming providing filters to help you locate what you're searching for easily and quickly.

31. WayBack Machine

WayBack Machine It is an additional Chrome extension that works in a way that gives you archives of your websites. Make use of it as a source to create content and review how competitors and/or successful businesses have planned campaigns in the past.

Zapier Premium for creating multi-step zaps.

Tools to manage projects

32. Trello

Trello is a remarkably simple-to-use project management tool, giving you ten free Kanban boards that let you manage your projects using as many columns required.

33. Notion

Notion is an entirely customizable project management tool. You can use it to build Kanban boards, tables documents, or any other thing you'd like. Additionally, it comes with Notion AI that summarizes content and create tables using hyperlinked content, and many more.

34. ClickUp

ClickUp is yet another user-friendly and adaptable tool. It can be used to make documents, view different aspects of your project's pipeline and a lot more. If starting out feels daunting take a look at any of their templates, and you're good to go.

Asana. It's perfect for task, project, and management of work as well as a variety of connections.

SEO Tools for free

Google Trends will show you how well-known a word or phrase is within defined time brackets.

36. Keyword Search Engine

Agref's Keyword Ranking Checker will show you the place a keyword you search for is ranked on the result pages of search engines.

37. Website Authority Checker

Another tool for free from Ahrefs, Website Authority Checker show you a target site's domain authoritativeness (DA).

38. AnswerThePublic

AnswerThePublic enlists all the questions that people have asked about a keyword.

39. Keyword Tool

Free Keyword Research Tool developed by Ryan Robinson gives you keywords to search terms that show their popularity and search volumes as well as their rank their difficulty.

 Paying options to think about once you are ready

Semrush as well as Ahrefs to access a complete suite of keyword research tools and link building and Clearscope to optimize the content for better ranking.

Analytics tools

40. Google Analytics

Google Analytics is a free instrument to monitor your site's visitors and their engagement (how many hours they're on a page, for instance).

41. Hotjar

Hotjar's free service gives you unlimited heatmaps that let you know what your website visitors are interacting with your site, the CTAs they're clickingon, as well as the places they're stuck.

 Option to pay when ready:

Chartbeat to monitor analytics on engagement in real-time.

Additional resources for free

We hope you've discovered some useful software to try from this list of free marketing tools. And , if you're hoping to learn more about the video marketing industry, in particular, we've got plenty of information for you: