36 Useful Membership Site Statistics You Need to Know (2021)

Do you want to know the most amazing statistic data for your membership site? There's a solution! We've searched the web to find insights about membership businesses.

But we thought you might be more certain with a simple list of membership statistics to provide you with the latest information about the membership economy today.

There's a myriad of membership websites across the internet. In this post, we've put together a list of statistics on three well-known and common types:

• Learning Management Systems
• Association Memberships
• Subscription Sites

If you're reading thisarticle, it's likely you're a small firm or an individual searching ways to earn recurring earnings - not a huge company.

We're looking at the statistics of learning association, subscription, and other websites anyone can make.

These insights will help you determine the most effective marketing strategies to help your company and also provide you with an understanding of what to be expecting in the near future for your industry.

Ready to dive in? Let's go.

LMS Statistics

Let's look at the market for LMS platforms.

• In 2021, the global LMS market was worth $14.43 billion, and it is predicted to increase to $40.95 billion in 2029 at a CAGR of 14.2 percent. ( Fortune Business Insights)
• North America accounts for the largest market size that is based on LMS platforms.
• The biggest source of income is expected to come out of North America, followed by Europe. These markets use LMS systems the most due to the rapid adoption of new technology and availability of infrastructure for internet access. ( Research and Markets)
• There are more than 1000 LMS companies today. (Finance Online)
• The industries using LMS platforms are divided into four categories: Education (21%) Technology (12%) Manufacturing (9 9 percent), and Governmental Bodies (2%). (iSpring Solutions)
• In Fortune 500 companies, 41.7% utilize educational technology in order to train employees during formal periods of training. (eLearning Industry)
• In the present, more than half ( 55%) of all LMS installations are deployed in the cloud, while 45percent are in-house. (iSpring Solutions)
• Of LMS students, 89% take online courses via desktops, and 76 percent of learners access courses on a laptop, 25% via a tablet as well as 19%via smartphones.
• A majority of LMS buyers invest less than $5,000 to implement the system, whereas 1%of LMS implementations cost above $50,000..
• More than 50 of of LMS users set up their platform within six months. 24 percentof users require more than 1 year. The remaining take more than one year to have their LMS platforms in operation.
• The most common reason people are unhappy about the LMS platform is a poor experience for users ( 88%) followed by poor admin design ( 74%).
• Based on Finances Online, 93 percent of the companies that were surveyed are planning to use LMS by adding live online learning to their programs. (Finances Online)
• A 2020Capterra report showed that 36%of universities and 64 percent of schools in the k-12 range were using LMS this year. The rapid adoption rate is predicted to become a major driver of growth in the market. (Capterra)

Association Membership

The membership of associations is typically small organisations that are able to serve the interests of trades or professions. The associations are also associated with charities and other philanthropic endeavors.

These bodies often recruit and assist member organisations (IMO) or trade associations, or a combination of the two.

Associations are built to develop and share knowledge and most effective practices as well as to support their member networks. They also support members and promote their needs.

Membership associations don't provide services to consumers of all ages. Members' needs are unique, and each association may possess its own distinct style of living based on the field it's within.

Let's take a look at some valuable tips to improve the marketing of as a profession and increase the number of members.

• Why do people join associations? According to Marketing General, 57% say it's to network with their peers, while 26 percentof those who join associations want to be educated about the best practices in their field while 25 percent would like to gain access to specific information.
• The associations that are able to recruit both people as well as trade associations saw the most growth ( 14%). Associations recruiting only individuals saw an increase of 12% growth, and the ones that enlisted trade bodies had a growth of 10 percent.
• The most significant generational segment in associations is the baby Boomer Generation ( 36%). Generation Xforms the second highest-performing group with 29%. Millennialstypically constitute 20 20% and Generation Z, 6%.
• The overall recruitment channels that attract the largest number of new members is word of mouth ( 69%) and email ( 62%) as well as meetings ( 34%).
• In the digital channels for recruitment, Facebook paid advertising is the most effective. It has generated 68 percent of new recruits however, 51%comes via SEO, and 46% comes through remarketing.
• Which are the top-rated social media sites for associations? Facebook comes in first at 93%, Twitter is second at 82%, and LinkedIn is third with 72%..
• Based on Wild Apricot, 79% of businesses use Facebook as a way to recruit new members. Twitter ranks second, having 35% of organizations recruiting their followers through the microblogging site as well as 34 percent organizations are actively seeking members on LinkedIn.
• Which is the most efficient social media platform for recruitment? According to associations, they prefer Facebook however Twitter and other platforms have been reported to be less effective.
• The full 38 percentof associations that experience an increase in member renewal costs offer the option of automatic renewals each year using a credit card.
• Of organizations, 25% believe that targeted communications increased member satisfaction. Additionally, 16 percent believe that increased member engagement is due through intentional engagement strategies, as well as increasing focus on the members. 13%of associations started, cancelled, or modified events and found that members' engagement grew. (Association TRENDS)
• Higher member renewal rates are directly related to the degree that people perceive the association's value-proposition. From organizations, 23% believe that the higher rates of renewal resulted from clearly defined values, in contrast those associations whose significance was not clear.
• From associations, 42% state that having members understand the value proposition of their association results in a rise in net membership. However, those associations for which the value proposition was vague did not have higher net membership.
• Paid advertisements, such as promoted social media posts, Google Ads, and other types, was used by 71 percentof associations.
• An entire 76% of associations do not offer advantages or other programs designed to create returning members.
• Of surveyed associations, 46% reported that membership growth was increasing overall from 2020 to 2022. (GrowthZone)
• 40percent of the survey groups reported that member engagement got "better" in the period between 2020 and 2022. (GrowthZone)

Subscription Memberships

Subscription-based businesses are growing in number, particularly because of the worldwide pandemic. It's the primary way that companies and people can earn a recurring income online.

Let's jump right in and take a look at some key subscription model statistics. They'll give you the best data you'll need to know why the subscription economy is going to become an everyday thing in the near future.

• Through 2022, 53% of the total software revenue will be generated from subscription models. (Digitalist)
• In 2020 the new entry point will be all subscription models as well as 80percent of current vendors utilize subscription models. (Gartner)
• Key challenges for business: 63% of media publishers say that converting audiences into paying subscribers is a major issue, while 42 of of businesses in the media industry say that developing products that customers are willing to shell out for is a major hurdle. (Digiday)
• The average small business spends more than $15,500 every month for SaaS services. (Blissfully)
• Smaller businesses have the average of 20+ paid SaaS subscriptions.
• Of fifty-four senior business leaders representing retail, finance, and various other fields, 70% believe that subscription-based models hold the key to increase growth. ( Global Banking and Finance)
• In a survey of senior finance managers, 53%say that 40 percent of the company's revenue are sold via this model of subscription. (CFO)
• Of C-level executives and Board members 22 percent include subscription and model of membership into the future plans for their businesses, and 17 percentof respondents plan to launch either new or added recurring revenue businesses in the near future.
• In the case of businesses, 82% are adopting subscription models because they allow them to be leaders in disrupting. (Citibank)
• The full 76 percent of firms say that using a subscription model can help create retention of customers and long-term relationships with customers.
• The majority of U.S. households, a complete 34 percent are no longer able to afford a traditional television subscription. (Variety)
• In the case of video streaming most homes ( 69%) have one. (Deloitte)
• The popularity of music subscriptions is growing and are also booming and with 41% of households having at the very the very least one. (Deloitte)
• The average annual growth rate of subscription billing vendors can be between 30 to 50%. (The Paypers)

Conclusion

Here you are. Hopefully, you've gained insights into the state of the membership business model through examining three distinct types of membership.

The industry you're in and the goal of your membership site will dictate the kind of business decisions that you make. As always, understanding your target market is the first step to building a membership site that is successful.

Get today!

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If you're in the market for other business statistics, check out this useful checklist of the latest statistics on digital marketing which will surely inspire you to think.

If you have any interesting statistics not mentioned on this page, we'd like to hear. Tell us about it in the comment section!

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