30 Important Membership Site Statistics for 2023 + Tips to Supercharge Your Plan

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                  The  latest research to bring you the most current information on membership sites as well as information on the rising subscription trend.        

Contents                                       Toggle

•            Learning Management Systems (LMS) Stats
•            Association Membership Statistics
•            Subscription Model Statistics
•            Tips & Best Practices What Have We Learned?
•            In Summary

The growth of the creator environment has provided opportunities for creators who want to monetize their concepts. With tools like Member, launching a membership site is easier than it has ever been.

Having a comprehensive set of statistics on your membership sites gives you the confidence to navigate the evolving environment.

There's an array of membership sites out there. In this piece, we zoom in on three categories that define the industry:

• Educational Platforms (Learning Management Systems)
• Association Membership Models
• Subscription-Based Platforms

This information will not only guide your marketing efforts but will also give you a glimpse into the future trends within your field.

Ready to get going? Now let the numbers begin!

Learning Management Systems (LMS) Stats

Many companies are turning to learning management platforms (LMS) to develop online educational platforms or incorporate educational elements into their membership websites. It's a smart strategy to boost the value of your business and broaden its offering.

Now, let's delve into the LMS market.

• The report on market research for 2023 published by Fortune Business Insights discovered that the global LMS market size was estimated at $16.19billion. This year it's expected to grow to $18.26 billion.
         
  
• In 2030, the number could reach a massive $47.47 billion.        
         
  
• The fastest-growing market is Europe while the biggest markets can be found in North Americaaccording to a report by Straits Research.
         
  
• The growth is due to the improvement in internet connectivity as well as the greater use of smartphones in schools of higher education and the growing preference of students to LMSs.
         
  
• Over 40%of Fortune 500 companies use E-learning and LMSs to integrate and train employees according to eLearning Industry.        
         
  
• LMS users use the following devices to log into their online classes: desktop (89%), laptop (76 percent), tablet (25 percentage), and smartphone (19 percentage). It is evident that it is essential for LMSs to be responsive to accommodate the diverse needs of students.
         
  
• The top-requested LMS features between 2022 and 2023 were the management of compliance and certification (53 percentage), content authoring (15%)) and course libraries (15%). (Capterra)
         
  
• The median LMS budget for software varies between $15-$40 per user.
         
  

Statistics on Association Membership

Associations typically represent smaller entities committed to a certain profession, trade, or philanthropic goal. They often collaborate with individual member organizations, trade collectives, or a blend of the two.

The principal goal of these associations is to foster information exchange, encourage top practices, increase the member network, and promote the interests of their members.

As opposed to traditional businesses, association membership organizations cater to a specific audience with special needs.

The mission of any association is often shaped by its sector or the cause it serves. Now, let's explore some valuable insights to enhance association marketing and bolster member recruitment.

• Most of the reasons why people join organizations are network opportunities (64%) as well as continuing learning (39 percent) as well as learning the latest best practices in their profession (33%).
         
  
• 49% of associations reported an increase in membership in 2023 which was up to 38% from the year 2022 as well as 26% by 2021, with a dramatic increase in the number of members enrolled over the past 3 years.
         
  
• In 2023, used the following channels to recruit new members: email (85%), organic social media (67%) and association-sponsored events (66%).        
         
  
• Associations' top motives for why potential members aren't signing as members include the perception that there is no value (60 percent) and lack of awareness about the brand (39 percent), lack of financial support from employers (29 percent).
         
  
• 34% of organizations ask participants to sign up for their community as a way of getting their members involved.
         
  
• 48 percent of associations offer their members an 3 to 6 months grace time to access benefits once the expiration date of their membership.
         
  
• Engagement is the most common challenge in associations, and associations, with 51% of associations being able to connect a lack of involvement with the reason why members failed to renew.
         
  
• Innovation is key in determining member attainment and retention. However, only 25% of associations reported as very or extremely innovative. (Marketing General)        
         
  
• 13 Percent of associations which added, changed or cancelled their events reported the increase in engagement of members, indicating that it's important to adjust your strategy. (GrowthZone)
         
  
• 60% offer their members automated annual installments, 14% offer auto-paying monthly, but only 26% of them offer the two options by 2023.
         
  
• Just 38 percent are using a procedure implemented to help reengage the disengaged participants.        
         
  

Subscription Model Statistics

Businesses and subscription services are popping up everywhere and with good reasons. Aren't we all enthralled by predictable cash flow as well as customer loyalty?

In addition, the public is also quickly catching on to the convenience of subscriptions instead of outright ownership. It's no wonder this model is getting noticed by the masses.

Let's look at some of the most important figures that define the economy of subscription. These statistics will reveal why everyone's hopping onto the subscription train, and why it's poised to be the dominant market in the coming time.

• An early report estimated the value of digital subscriptions as $650 billion.
         
  
• Then, by 2025 it's expected to increase to $1.5 trillion in accordance with the most recent estimates. (Lineup)
         
  
• The number of HTML0 Americans report using more than one service, marking a 23,0 million increase since 2020.
         
  
• At the end of the season, 3 quarters (75 percent) of direct-to-consumer companies will offer subscriptions. (RetailDive)
         
  
• The annual growth rate of the subscription billing companies is between 30 to 50 percent each year. (The Paypers)
         
  
• Based on a poll conducted from Global Banking and Finance, 70% of business executives across key sectors such as finance and retail believe that subscription models are key for growth..
         
  
• 53 percent of the senior finance managers interviewed by CFO said that 40% of their business revenue is derived from the subscription of a product or service.
         
  
• Over three quarters of businesses claim that their subscription program increases customer retention and builds trust..
         
  
• Global adoption in the world of subscriptions is at approximately 16%. It is with a target to reach 30%. (Citi)
         
  
• Then, in 2027 it is expected that 83% of U.S. households won't ever subscribe to an old-fashioned television service. (Leichtman)
         
         

Tips & Best Practices What's been learned?

That wraps the story! I hope that you've learned information on the subject of membership through these three kinds of membership.

There's a wealth of insights to help you switch up your strategy to make more informed decisions, and improve your membership website. Here are just a few of the best methods we've discovered:

        1. LMS (Learning Management Systems) Best Practices:

• Maintain Content Control: Ensure your LMS gives you full control over your content. The ability to implement actual-time changes, updates or adjustments is vital for adapting to the ever-changing requirements of your customers.
         
  
• Prioritize responsiveness: The statistics reveal a wide range of mobile devices utilized to connect to classes. Opt for LMS systems that respond and provide a smooth experience for your students whether they're using laptops, desktops, tablets, or mobile phones.
         
  

        2. Association Membership Best Practices:

• Value-Driven Engagement: Given that networking is a major motive for people to join associations, consider hosting regular webinars, virtual meet-ups or forums that can help meet this desire.
         
  
• customized marketing: With a sharp rise in membership growth during the last three years, it's essential to know your target audience. Use targeted marketing strategies based on the specific requirements and needs of your prospective members.
         
  
• Re-Engagement Strategies As only 38% of organizations have a process to reengage those who have been churned, you need to develop an approach to attract those who've gone. This could be through special deals, surveys of feedback, or even highlighting the benefits of new products.
         
  

        3. Subscription Model Best Practices:

• Diversify Payment Options In light of the various preferences of people for different payment frequency Provide a range of option for payment, from monthly to annually, in order to meet the different preferences.
         
  
• Keep up with the latest trends with the online subscription market projected to grow immensely, pay attention to emerging trends. This can help you improve your services and remain in the game.
         
  
• Focus on Retention More than three quarters of companies saying that subscription services improve customer retention, invest in strategies that improve loyalty. This can be done through exclusive content, member-only discounts and regular feedback loops.

If you follow these top practices, you'll be better positioned to maximize the potential of your membership website, whether that's an LMS, an association membership or even a subscription-based system.

In Summary

It's obvious: the subscription world is booming and shows not slowing at all. Do you think of starting an online class or bringing some steady cash flow into your store? The best time to do it is to start than right the present.

It's about offering a quality service that makes life easier for your clients. Do that, and you'll start seeing your earnings increase each year.

Start with the right tools to make the process of setting up and running your website's members.

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