2022 Holiday Online Shopping Trends: Aiming at More Parents

The holiday season can be an exciting time for ecommerce stores, especially ones which cater to parents as well as their children. To get the most out of this season it is essential to understand the people who shop with you and make it so easy for the customers.

Let's look at the trends in online shopping this year for parents, and explore how you can make use of the information to increase the sales during the holiday season.

Online shopping trends among parents in 2022

The impact of inflation on holiday shopping across the board, so it's no surprise to learn that 74% of parents say they are affected by it in their buying decisions. What do these numbers suggest for the 2022 holiday season?

For starters the process, parents are spending less money on entertainment, 59% less for in-home entertainment, and 70% less in entertainment that is outside the home.

They are, however, investing more in other areas:

• Food, beverages as well as groceries (58 percent more)
• Health-related products (57 percent more)
• Fitness (52% more)
• Jewelry (50 more)
• Electronics (48% more)

In terms of holiday shopping the majority of parents stated that they'll be spending similar amounts to what they have in the past and 32% are likely to save money and 17% more - a pretty mix of both. The majority (42 percent) are likely to split their spending among online and in-person shopping.

Parents typically purchase $250-$999 worth of presents for the holidays, yet 40% of them spend more than $1000, more than almost every other demographic that responded.

Parents' Christmas store of choice

So, those are quite a number of numbers. Which way can you use this information to improve your store online? Here are seven ways you are able to benefit from the latest the trend of online shopping this season of Christmas:

1. Be focused on reviews, validation, and also social confirmation

Parents are becoming more and more cautious when it comes to products that they recommend to their kids. Moreover, they're spending less on entertainment in general. So your job is to convince them that your product should be included into their preferred gift lists.

An excellent way to achieve this is to showcase positive feedback from customers across the globe you can. Showcase the reviews on your listings of products as well as landing pages. Display websites, magazines, and publications that featured your items. Add your Instagram feed in your footer. Include high-quality photos of your items that are used by children and parents.

To gather reviews, consider the possibility of sending an review request via email following the time your product has been handed over to the buyer. Utilizing Klaviyo allows you to set up an email to go out a few days after the order arrives on customers doorsteps. This will give children the opportunity to play with their toy, wear your clothes, or try your food. The email can also automatically contain the link for people to leave an online review of the product that they bought which makes it easier for parents with busy schedules to provide reviews.

2. Educate your shoppers

Similar to this make sure you really educate parents on what makes your product an excellent choice for their kids. Are they 100% natural? Are they helping to develop specific skills? Will they keep kids extra warm this winter? Will they be able to make parents' lives easier?

Veer includes a wealth of additional information on their product pages, with details about the technology, safety, warranties, and features of their vehicles. They also pack in videos and pictures to help parents see what they can provide.

There are many methods to accomplish this. Blog posts on the ways your children can benefit by playing with your playthings. Distribute an eBook with details regarding the importance of using non-toxic plates and cups. Answer common questions on an FAQ page.

Provide all the information shoppers need to make an educated choice about your product.

3. You must be specific with your marketing efforts

It's not just helpful when it comes to making product choices It also helps guide marketing strategies so that you can resonate with clients on a deeper level. One of the most powerful ways you can do this is by segmenting - - groups of contacts which have certain features with respect to.

Let's say that you sell several educational toys. It is possible to label these products in accordance with the age bracket they're appropriate for, then use data from past purchases to notify parents of children who are in this category. In the end, a person with a one-year-old doesn't need to be looking through lists of video games bikes, bicycles, or dart boards - but parents of children aged 10 or more would appreciate this!

It's not only about age, either. It is possible to segment your lists of emails based on the most recent trends in shopping online or even by factors like clothing size, type of allergen, location, or average purchase size. The possibilities are infinite, which allows your clients to cut down on time and speak to their individual needs.

Take a look at this segmentation guide from Klaviyo for more possibilities.

4. Reduce the complexity of buying

The Christmas season can be a bit hectic for parents who, we all know, are already busy enough! There are family pictures to take, parties to attend, holiday shows to watch, gingerbread houses to make, light shows to experience, food to bake and endlessly. Therefore, if you are able to help people buy gifts as easily as you can, you'll be more likely to gain their customers' business.

What can you do to accomplish it? Here are some suggestions:

5. Make it easy for shoppers to locate what they're looking for.

If it's difficult for parents to locate the exact dimension, product, or product they'd like to purchase, they'll go somewhere else. Start by making your navigation easy and clear. Keep it to a couple of things in your menu, then nest secondary pages underneath so visitors aren't overloaded with choices that do not fit their needs.

If you have more than a few products, group them into categories based on data from online buying patterns. There is the option of including the same items in different categories in order to make it easier. You could, for instance, group books by genre, format, and an age range.

It is also possible to add filters to your store for customers to narrow the options available. Magna-Tiles has filters for brand, category pricing, type of product color, interest, and brand.

Finally, add a search bar to your menu's main page or in the footer - somewhere it's highly visible. It is possible to use tools such as Jetpack Search to show results that are relevant to your site, automatically correct spelling errors, or let shoppers filter websites based on categories dates, tags and much more.

6. Take an omnichannel approach

Omnichannel strategies connect online and offline interactions so customers can purchase and interact effortlessly across a range of channels - at the store, on your website, on social media, and so on. Since the majority of parents are planning to divide their buying between in-person and on the internet, this strategy is more important than ever.

There are lots of different methods to get the most value from the omnichannel nature of e-commerce. These include:

• We provide top-quality support throughout all of your channels.
• Connecting payments online as well as off-line so that all purchases are connected to one customer.
• It is now easy for customers to return products both online and in-store.
• Utilizing a CRM system to collect the history and information around each customer.

7. Offer multiple purchase options

During the busy holiday season Make every effort meet your customers wherever they are. There are many different kinds of payment options. Many prefer paying with credit cards, while others might like to reserve their item on the internet and then pay cash when they pick the item up at your local store.

Jumpstart your holiday marketing efforts

If you're hoping to get in touch with parents during this season of giving, you'll need to understand the latest trends in online shopping as well as be aware of parents' needs as thoroughly as possible. And Klaviyo are here to help.

provides powerful tools to simplify payment, take advantage of a range of payment options, making finding the best product simple.

Klaviyo handles marketing and helps to send highly-personalized email messages, automate your marketing efforts, and learn more about your customers.