2022 Holiday Online Shop Trends for 2022: Reaching more parents

The Christmas season is an thrilling time for online shops particularly those that cater to parents and their kids. To make your most out of the holiday time, you must understand the shoppers together and make shopping easy for them.

We will look at the trends this year for online shopping for parents, and consider the ways to use this information to improve retail sales in the festive time.

Parents are increasingly shopping online in 2022

It is affecting purchasing for Christmas all over the globe. It's no surprise the fact that 74% of parents believe they're affected by it in their buying decisions. What does this mean to 2022's Christmas season?

For starters parents are spending less time with their children in the form of 59% less in-house entertainment and 70% less entertainment outside of the home.

They're also spending more on different categories, including

• Drinks, food, and groceries (58 percent more)
• Products to help you stay healthy (57 percent more)
• Fitness (52 percent higher)
• Jewelry (50 plus)
• Electronics (48 percent more)

For Christmas, 50% of parents reported that they'll spend exactly the same amount they have in the past however 32% of them will spend less while 17% will spend more. an interesting mix. A majority (42 percent) are likely to split their spending among both in-person and online shopping.

The majority of parents buy between $250 and $999 for Christmas presents However, 40% of them spend greater than $1000. This is higher than nearly the whole population that responded.

Stores that parents love during the holiday season

Okay, so those are many numbers. Which way can you implement this knowledge to your store online? There are seven methods you are able to benefit from the latest these trends in online shopping during the holiday season:

1. Be sure to focus on validation, reviews Also, social validation

Parents are becoming more picky about what they present to their children and are paying less attention to entertainment overall. Your task is to convince them that your gifts ought to be on their favorite gift lists.

A way to achieve this is to display feedback from happy customers everywhere it is possible to. Include reviews on your listing of your products as well as websites. Highlight websites, magazines and other publications which featured your product. You can add your Instagram feed to your footer with quality photos of your products that are used by children and parents.

If you want to collect reviews, think about making an review request after your product is handed over to the client. With Klaviyo, you can schedule an email to go out a few days after the order arrives on the doorsteps of customers and allow your kids for them to have fun with the playthings and wear clothes or even try out your meal. You can also incorporate a hyperlink to leave reviews for the specific item purchased making it easy for parents as well as busy dads to provide reviews.

2. Be sure to educate your customers

The same way, you should ensure that you educate parents on why your product is the best choice for their kids. Are they 100% natural? Can they aid in the development of one particular ability? Are they able to keep kids warm in the winter months? Can they make parents' lives easier?

Veer adds lots of extra details to their product pages that provide information on the security warranty, technology as well as features as well as warranties on their cars. It also has videos and photos to help parents see what they can give.

There are several ways to accomplish this. Create blog posts that highlight every way your children can benefit from your toys. Share an ebook with information on the necessity of using non-toxic plates and cups. You can find answers to frequently asked queries on the FAQ page.

Provide all the information shoppers will need in order to make an informed decision regarding your product.

3. Make sure you are specific in your marketing campaigns

The data isn't simply useful in assisting with making product choices. It can also help in directing your marketing strategies so that you are able to connect with the customers on a massive scale. One of the best techniques to do this is by segmentation. It is the process of breaking down contacts into groups that have certain characteristics with respect to.

If you're a retailer and you have a range of different educational toys. They can be labeled in line with the age range that the toys will be suitable to. Then, you can make use of data from your previous purchases to send emails to parents of children within the same age group. At the end of the day, anyone who has a baby of just one year old isn't required to be looking through lists of video games, bicycle accessories as well as dart boards. But parents of ten-year-olds are sure to appreciate this!

The same isn't limited to the elderly either. It's possible to divide your email lists based on the latest trends in online shopping or perhaps by things like clothes size, the type of areas that produce allergens, what kind of allergen or the size of the purchase. The options here are nearly infinite, which allows your customers to reduce in time and also meet their specific requirements.

Check out this segmentation tutorial by Klaviyo for more ideas.

4. Make buying easier

The holidays are particularly busy for parents who we all know is already exhausted! There are family photos that need to be taken, celebrations to go to and Christmas shows to see as well as gingerbread house designs to make as well as light-shows to watch as well as food items that need to be prepared - the list goes endlessly. Therefore, if you are capable of making the buying process for gifts as you can, you'll be better positioned to gain their business.

What exactly are you able to do that? These are some thoughts:

5. Make it easy for shoppers to discover what they're searching for.

If parents have trouble to locate the exact size, type of product or item they'd like buy, they'll look to a different shop. Start by making navigation easy and intuitive. Keep it to the most essential items of your main menu, then create secondary pages beneath so that users don't get lost in options that don't fit their needs.

If you have more a few products, group the items into categories based on information from online buying trends. There is also the option of putting the same items in several categories in order to make the process more efficient. For instance, you could, sort books according to the genre, style or the age group.

Additionally, you can include filters in your online store to assist shoppers in narrowing down the choices to choose from. Magna-Tiles contains filters for brand, category price, item type as well as colours, brands, and interests.

Additionally, you could place the search bar in the footer or main menu in a place that is easily visible. Use a program such as Jetpack Search to give relevant results, fix spelling mistakesand allow users to sort webpages according to tags, categories or dates and additional.

6. Create an omnichannel strategy

Omnichannel strategies bridge offline and online interaction, so consumers can buy and interact seamlessly on a variety of channels including in store and on your website on social media, and on. Since most parents plan to split the cost of their purchases across offline as well as on the internet, this method has become more vital than ever before.

There are a variety of ways to make the most of the fact that e-commerce is omnichannel. They include:

• We provide top-quality support in every way.
• The process of connecting payments on or offline, to ensure each purchase is tied to one customer.
• It is now easy for customers to return items at any time, online or in stores.
• Using a CRM to aggregate all of the data and information of each client.

7. Give multiple options for purchase

If the holiday season is in full swing, do whatever you can to meet your clients wherever they happen to be. Customers prefer a variety of payment options. Some would rather pay using credit cards. Others might like to purchase their items on the internet and then pay cash when they get the item in the local shop.

Get your marketing campaign started for the holidays

If you're hoping to connect with parents this holiday season it's crucial to understand the latest trends for online shopping, and be mindful of parents' needs to the greatest extent you can. as well as Klaviyo is here to assist you.

The website offers a variety of options to help you with the process of checkout. The site also supports a broad selection of payment options and makes finding the correct merchandise effortless.

Klaviyo handles the marketing aspect, aiding to send highly-personalized email messages and automate marketing campaigns and also gain insight into your clients.

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