10 things regarding video marketing are essential to be aware of as a filmmaker [Infographic>>>
If you're considering making videos, check out this infographic, which highlights the 10 most watched videos that relate to the marketing aspects you must know for your small business.
You're currently working on an original video for promotion of your business, and you're keen to review your video script.
It's still amazing.
If you are bent towards the button to record your finger stops in mid-air.
It is then that you realize that you are dealing imposter's disorder when an array of issues take over your thoughts:
Do I need to change the intro?
Should I hold off until I've more information to work with before recording this?
What do you think of the background design?
How do I look?
In the beginning of your search to end procrastination must know the reason you were considering video in the first instance.
There are at least 10 elements to be taken into consideration all the time. For you to decide whether or not you're prepared to tackle the job of making videos, here are ten statistics on video marketing you must know when you are a video creator in visual and textual format.
Let's start by looking at the diagram. If you're looking to learn more, dive down to the bottom of the page to find more details on what the statistics are.
Infographic about the most crucial facts about video marketing
#1. Social media marketing via video can help increase ROI
Statistics about marketing via video: 91% of marketers are satisfied with the investment return for video content distributed via social media. ( Animoto )
In addition, 93% of marketers affirm that they've found clients through the videos they posted on social media.
It's a good idea to include the videos you upload into your social media posts as it definitely is sure to attract the next potential customer.
If visitors don't switch to one of your social media channels such as your website, for example by publishing videos on social platforms there is still a possibility of making a great impression on your company's image.
It doesn't matter whether or not you post videos to your social media channels or not. If you're involved in any kind of advertisement video, whether it's marketing or promotional you must upload them. Check out the statistics below.
#2. Video is an essential element of marketing strategies
Statistics of marketing using videos: By 2020, 92 percent of marketers agree that video is an essential component of their strategies for marketing This is up from 78% in 2015. ( Wyzowl )
It's a huge leap within just five years.
Furthermore, there's a staggering 85 percent companies make use of videos as their advertising tools.
These numbers should be capable of standing by themselves. Today, if your company is using video marketing, you're missing an opportunity that could be huge for your business.
What is the outlook for the coming years? Video's importance will only grow.
#3. The marketing via video won't disappear.
Marketing statistics for video: 99% of marketers using videos today are expected to use the technology up to 2020. In addition, 95% of marketers expect to increase or maintain the amount they spend on video-based advertising. ( Wyzowl )
Marketing specialists have experienced an impressive amount of successes through the application of video, so much that they're prepared to jump in toward it and invest in the technology.
This means that a huge majority of those that make use of video are preparing to add it in the near future as part of their plans. With all the data available, it's worth giving an idea a shot in case you're not already. And if you've already tackled some episodes or two, this is the perfect time to start thinking about scaling up your effort.
To better understand the reasons that video marketing is embraced by an increasing number of individuals, continue reading.
#4. The power of video marketing is proven to entice attention
Statistics on video marketing 85% of marketers believe that videos are an effective method of drawing interest to their websites and companies. ( Animoto )
It makes sense since for grabbing interest, typically speaking, video takes the cake.
More than 500 hours worth of video can be uploaded on YouTube each minute. The videos that are uploaded to YouTube are watched by more than two billion users via YouTube.
Video is not just being the most popular format for media used for online video content, it's also the most well-liked format for long-form videos. Check out the following stat for more information.
#5. Your viewers will spend longer watching videos
Marketing statistics for video: People are expected to be spending at least 100 hours (that's 1.6 minutes!) each day online watching videos in 2021. The number of hours will increase by 19% over the 84 minutes of daily watching that was logged in 2019. ( Marketing Charts )
From a weekly perspective in a normal week people spent an average of six days and 48 mins watching online video in the year 2019. This is an astounding 59% improvement from three years ago, in 2016.
That's to say that online video is now the norm. The number of viewers watching these videos is growing in alarming speed and it is now an integral part of the everyday practice of watching.
The most important thing is to adjust to the current behavior of streaming videos and connect with your customers in their environment transmitting the messages of your company.
This is one of the major benefits from implementing the practice of videos for marketing. Let's look at some figures regarding the logistics of using video marketing.
#6. Video-watchers are able to watch their videos however, without the sound
Video marketing stats: 92% of users view videos with their phone's audio off and 83% view with audio off. ( Broadcasting Cable )
With an growing number of online video watch hours a year, it's only natural that the majority of this is performed on the go as well as in places that require you to remain discrete.
If you're hoping to entice your viewers through your promo videos, you can do this by captioning your text and also as closed captioning.
One of the main aspects here is getting the point of the video accomplished without relying on audio. There's a high chance that the viewers will watch the entire video and that's why the second number.
#7. Video viewers are more interested in longer-running videos.
Statistics on advertising via video: 52% of people will view a video for an extended period of time regardless of how long. ( Vidyard )
The analysis of recently-released timeframes revealed that a rise of 60 percent of commercials on video are 30 seconds long , which represents more than 55% over the year prior.
In other words, longer videos are more effective.
Don't be afraid to create video content that is more in duration. If you're producing an advertisement try to create the minimum duration of 30 minutes.
No matter how long, although it's similar to other types of media your company creates, be sure to offer value to the viewer prior to all else. If you do then people will flock to your website, according to the data below.
#8. People prefer watching video clips from businesses
Video marketing statistics: 54% of consumers want to see more of the videos produced by companies and brands that they believe in. ( HubSpot )
In particular, 48% of users are looking for videos to highlight certain products or services that they already own or are looking to purchase. They also say that 43% of them would like interactivity and the ability to choose the kind of information they'd like be able to see, and when they'd prefer to have it.
Then:
When creating your video You must ensure that your videos specifically cater to the viewers' specific needs and wants. The more customized and relevant your video content will be, the more effective.
If you're able to customize your content in a simple method is a right place. Check out the next item on our list.
#9. Utilizing video marketing as a marketing tool is an excellent method to communicate the advantages of your product or service
Video marketing statistics: 96% of customers have seen an explainer film to learn more about an item, product or. ( Wyzowl )
Marketers have a clue to this reality, too.
The most frequently produced kinds of videos include explanation videos (72 percent) , followed by videos for presentation (49 percent) and testimonial videos (48 percent) as well as sales videos (42 percent) videos to promote advertising (42 percentage).
90 percent of marketers think that using of videos can increase the popularity of their service or product.
In simple terms, it is why explainer videos have lots of worth. They provide information about the what the company's services are to customers.
If you're tackling a complex products or services, consider making an explanation video. If the process is simple and easy, you can develop an explanation video also.
Why? If you're looking to make the visitors you're attracting convert to the perfect audience, then an educational video can do great.
In the end, videos for marketing can be an effective method of influencing people's purchasing habits -this is the focus of our final report we're providing on this particular day.
#10. Marketing via video influences the buying behavior of buyers
Statistics on video marketing: After watching a company's promotional film, 84% consumers are attracted to purchase the product or. ( Wyzowl )
If your business can be featured in a video advertisement which is effective, it's also a good idea. Videos are the most effective method by which customers find businesses that can then purchase from.
Additionally, with regards to video content on social media platforms, YouTube is now the most popular platform which affects the behaviour of users, and has taken the lead over Facebook.
According to a recent study, 19% of YouTube users affirm that the platform assists them in making a decision about when they should purchase the product.
It is true that videos can affect your clients' buying patterns and could be a powerful means of convincing buyers to purchase your goods.
It's a good time to get on camera
With the statistics of video marketing in your mind this is the perfect time to tackle the first idea of creating videos.
Once you've overcame the anxiety of not being comfortable and also the awkwardness everybody feels when they create something completely new, you'll feel satisfied with the work you've done.
If you want your company to expand according to the way you want to, video marketing is essential.
Meanwhile, have fun shooting!
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