10 Innovative Ways to Increase Sales for Your WooCommerce Online Store

Jun 16, 2022

How will you evaluate your strategy for marketing in the current era of online shopping? Can you ensure that the strategies you employ will be effective? Is there anything you can improve your strategy to increase your revenue?

Without further discussion, let's learn how to improve sales with WooCommerce.

1. Apply Discounts and Coupons

Who doesn't like to buy a product with a discount or coupons? Well, Customers are always looking for coupons or discounts. Thus, an effective strategy to i increase sales at WooCommerce shops is providing discounts.

One way is that you can offer discounts to attract more customers, sales, and profits. On the other hand the happy customers buy discounted items and promote your name in the market. This is an all-win for customers and the store's owners.

Use different types of discount formats In your WooCommerce store, such as discount coupons, price reductions bundle discounts, so on. Show your discount offers with popups, banners, and widgets. You can also create WooCommerce discounts plugins , which you will find on the plugin repository.

There's a number of these types of plugins, for instance, discounts Rules for WooCommerce Dynamic pricing for WooCommerce, and many more. Discounting plugins by WooCommerce let you manage the discounts and coupons effortlessly.

The great thing about the discount is that you have control over the coupon settings and manage the coupon settings. They can be targeted to specific buyer groups and attract those who are interested in buying your product. Keep this in mind when you need to spread your discount announcement through the correct channels.

2. Flash Sales

Growing sales and traffic becomes easier by employing Flash sales to increase traffic and revenue on your WooCommerce website. The possibility of creating a sense of urgency with flash discounts to your customers' heads by telling them your stock amount is decreasing. Moreover, including attractive offers which include flash sales can undoubtedly boost sales.

Additionally, if you restrict the amount of time you offer flash sales, customers will rush to grab deals according to the time limit. It is always possible to use your company's Facebook page to announce the flash sales.

Utilizing the boost sales, or flash sale plug-in in your WooCommerce website is a smart approach to manage flash sales. It is possible to effectively use urgency marketing through flash sales in this manner.

3. Avoid Cart Abandonment

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Cart abandonment is an eminent challenge you'll face when running WooCommerce stores. With proper strategy you will be able to avoid cart abandonment and also increase sales for WooCommerce stores.

Email cart recovery messages to your customers and remind them that they've quit the cart. The customer may leave the cart for any of a number of reasons. For example:

  • Price information not matching
  • An abrupt change in your the choice
  • Forgot about purchasing it
  • Looking for a better option

Remember these points Make an effort to determine what caused the issue, and then encourage your customers to finish the purchase. Email reminders can be the most cost-effective strategy to get customers to return to your site after having abandoned their carts.

Beware of writing boring or sloppy emails with sales speech or marketing copy. Your emails and follow-up messages must be sent at the right time and in the correct sequence. You shouldn't be expecting an answer immediately. Consistent emails that follow a correct sequence of emails will replenish the cart eventually.

4. Rewards Customers with Loyalty Points

An incentive program for loyalty is the perfect way to get new customers as well as keep current customers engaged. Customers will surely return to your WooCommerce shop in order to receive points for purchasing products. You must reward your consumers with points or discounts on purchases. We will discuss some methods to offer reward points.

  • Start with reward points to reward purchasing and increase them progressively.
  • Offer exclusive deals for your regular or loyal customers to honor them.
  • Create a separate campaign for the loyalty program

5. Offer Free Gifts and Buy one and get one deal

When it comes to grabbing the attention of your clients using the phrase "Free" can work as a charmer. Sometimes it even works better if you combine it together with "buy one, get one."

Shoppers love the word "Free" and search for discounts around online shops. Thus, you should offer products for free to keep customers engaged with your shop. If you cannot offer free products regularly, fund an appropriate time to do it for special occasions or special occasions.

The Buy One Get One offer is an ideal method to reduce your inventory while preserving the profit. When customers' cart size grows, they'll want to spend more and get more.

Another great technique to increase eCommerce sales of your WooCommerce store is to offer the same products. Let's say your customer has bought Flower Vase. Offer artificial flowers, a variety of flowers, and so on. Offer discount on products that are related to flower vases in order to increase sales.

Buy one, get one along with the no-cost product offers is one of the most efficient conversion strategies within WooCommerce. It is important to remember that you must not compromise profitability and offer deals. It is for this reason that you must be able to execute BOGO offers effectively to improve sales for WooCommerce stores.

6. Utilize Events, Special Occasions and Holidays

Today, consumers are excited to get new products with special discounts during holidays. The third quarter of the year marks the sale event to every WooCommerce store that is available.

It is recommended to run your marketing campaign on Black Friday, Cyber Monday or Christmas. You can also run your campaign on other holiday seasons. Your sales generation volume will admiringly increase if you can make use of these days.

Other than the events you are able to launch, you can also create a sale campaign to mark specific days to your clients. However, you must maintain it through store levels. Make sure you are focusing on your top customers , and provide them with occasional discounts. Ultimately, they will stay with your shop rather than looking for other options in the marketplace.

7. Marketing of Product Feed

Marketing through product feeds is on the rise, to create it a reality, and you shouldn't be able to avoid the trend for one second. Transfer your WoCommerce store's product information to the marketing channels. What exactly are these channels for marketing? Well, the marketing channels are search engine giants and social media platforms. These include:

  • Google Shopping
  • eBay Business
  • Bing to partner with you
  • Facebook For Business
  • Pinterest Business

It's a long list as there are more than 100different marketing channels there. All you have to accomplish is transmit your information about the product via the WooCommerce's product feed. The plugins for product feeds like CTX Feed will transfer your data about the product in a precise manner.

You can also make sales, ads as well as other campaigns when you transfer your information about your products. As a result, the sales of your product will rise by a rate is something you've never thought of before.

8. Use Upsell and Cross-sell methods

One of the best strategies to boost sales on WooCommerce stores is by implementing Cross-selling techniques and upselling. For that reason, it is essential to recommend that your customers purchase related items when they are ready.

Which is the right moment? In the event that your customer has purchased a product, suggest related items on the cart page. Also, you can offer products through pop-ups that appear in various shopping stages.

There is no need to rely on any program to use this up-selling and cross-selling feature. It's simply an option built into the software that will inspire customers to buy more products to their carts.

Strategies for Up-selling

Utilizing an upsell feature in WooCommerce allows customers to buy more items. How do you accomplish this? The best way to do this is to offer similar products that enhance the value of the earlier purchase. By doing this, you can direct them to higher priced items that they aren't able to avoid from buying.

Cross-Sell Strategy

Customers can be convinced to purchase more items, and services using cross-selling. Keep in mind that cross-selling refers to additional items that have a connection to the main product. It is important to present additional accessories with the proper order in order to make your customer in a position to buy more from their cart.

As an example, say the user purchased a pair winter boots to the cart. In this situation, cross-selling is the process of recommending things like long socks and boot laces or footwear care products. The product you are selling is comparable but costlier or exclusive item when it comes to increasing sales.

9. Engage Customers in Social Media

Social media is becoming more and more business-centric, and it is essential to make use of the power of it. It is now the favored way for businesses to grow sales for WooCommerce stores. However, you must focus on engaging with customers on social networks rather than advertising your products.

Consider yourself as a customer who is bombarded with tweets, messages, and advertisements that promote your services. The customer will get tired quickly, bypass the promotional messages and will never go through the email. This is when the term "engaging" comes into play. Do not just try to sell your products. Offer a solution for your clients.

10. Re-target your customers

It's a price to pay as re-targeting customers that have visited your WooCommerce site necessitates a paid marketing strategy. Moreover, paid marketing is conducted through various channels such as Google as well as Facebook. Make sure to test different kinds of advertisements across different platforms to target customers who have visited your site.

Retargeting is a method that gives you a better chance of converting your customers over a general campaign. Additionally, you need to invest less money because you target only interested shoppers.

Conclusion

If you're keen to improve sales for your WooCommerce shop, it's time to explore the tactics we've mentioned. These strategies have been gathered from professional marketers who have been adept at making massive gains in conversion. In order to outdo your competition the strategies that have been proven to work are working.

It is not a given that applying these strategies is the only way to go, since there's always room to improve. The goal should be to create repeated sales, not obtaining leads for one-time sales. Create and implement strategies that convince your clients to go through a continuous purchase process.

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